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Research papers

A new approach to the photo-finishing market

A French leader in the retail distribution of upscale photographic equipment retained the MAC Group to help his organization in identifying and implementing a marketing strategy in photo-finishing. Although our client had a strong market share and...

Catalogue: Seminar 1989: Adding Value To Retail Offerings
Author: Jean-Francis Harris
June 15, 1989
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Citation

Harris, J. (1989a, June 15). A new approach to the photo-finishing market. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/a-new-approach-to-the-photo-finishing-market